We are pleased to announce the launch of a brilliant new YouTube Channel, dedicated to entertaining and educating people on the merits of direct mail. Send Marketing took the recommendations of One Result who commissioned four hand-crafted animation videos. They … Continue reading →

Royal Mail is researching an incentive which could put the national service back on par with specialist mailing houses. In the future, Royal Mail could receive payments on a results only basis, which could offer a strong competitive edge in … Continue reading →

Recent industry research collated by Send Marketing Solutions suggests that the effectiveness of direct mail has improved significantly since 2009 as direct mail response rates increase by 1.5m. According to the research, direct mail generates a whopping £205 billion in … Continue reading →

An analysis of a recent marketing survey by independent postal advice and management company Onepost has indicated that direct mail remains one of the most popular and acceptable forms of marketing to the public and business to business. Comprehensive research … Continue reading →