Recent industry research collated by Send Marketing Solutions suggests that the effectiveness of direct mail has improved significantly since 2009 as direct mail response rates increase by 1.5m. According to the research, direct mail generates a whopping £205 billion in sales each year for UK businesses and in the 3 months up to August 2010 22.4% of the UK population over the age of 15 had responded to one or more direct mail marketing channels.
Direct mail infographic by Send Marketing Solutions
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This is great news for direct mail marketing, especially with other recent research by Royal Mail which suggests companies are benefiting from an increasing return of investment by using direct mail as part of their marketing campaigns – Source: Post & Parcel
The top ten favourite industries for direct mail, who benefit from the best direct mail response rates include supermarkets, local restaurants / take aways and holidays and it is noted that two of the most important aspects of encouraging consumers to open direct mail are i) being a well known brand and ii) the marketing being relevant. Improving direct mail responses rates requires research and insight into your target market and getting to know your customers through demographic profiling.
Send Marketing are a Midlands-based mailing house who specialise in providing low cost mailings and data profiling solutions to businesses across the UK. For enquiries please contact info@sendmarketingsolutions.co.uk
Infographic Design by One Result