Author Archives: admin

New YouTube Channel for Direct Mail Marketing

Posted on June 15, 2011 by admin

We are pleased to announce the launch of a brilliant new YouTube Channel, dedicated to entertaining and educating people on the merits of direct mail.

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New Payment Scheme Planned by Royal Mail

Posted on March 31, 2011 by admin

Royal Mail is researching an incentive which could put the national service back on par with specialist mailing houses. In the future, Royal Mail could receive payments on a results only basis, which could offer a strong competitive edge in … Continue reading →

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Direct Mail Response Rates

Posted on February 16, 2011 by admin

Recent industry research collated by Send Marketing Solutions suggests that the effectiveness of direct mail has improved significantly since 2009 as direct mail response rates increase by 1.5m. According to the research, direct mail generates a whopping £205 billion in … Continue reading →

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Direct Mail Remains Popular

Posted on January 25, 2011 by admin

An analysis of a recent marketing survey by independent postal advice and management company Onepost has indicated that direct mail remains one of the most popular and acceptable forms of marketing to the public and business to business.

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